How can I get my new makeup range reviewed?

Any contact information about beauty editors, newspaper editors.How can I get my new makeup range reviewed?
Contact (and maybe bribe) magainzes' beauty editor, send them samples and let them rave about it :)How can I get my new makeup range reviewed?
I work for a newspaper in East Yorkshire. If someone local was launching a make up range I would urge them to send out a lively, well written press release along with a sample of one of their best products. You need to include your contact details and make yourself available for interview and a photo. Being friendly and approachable is a big bonus.